A unique experience in the world: Maison Alcée watch box set
Geneva, from August 29th to September 1st 2023
Under embargo until August 29th 2023

"Maison Alcée does not simply propose you to own a clock, it offers you a unique chance to make it yourself. It is an experience to share and a legacy to pass on."
Alcée Montfort, founder

Founded in 2019 by Alcée Montfort, Maison Alcée is a young French watchmaking house based in Reims. In 2022, after three years of research and development, it launched a unique watchmaking box in the world. It contains the 1st « do it yourself » luxury clock with hourly chime, including a mechanical movement.
In August 2023, it will be presented for the first time in Geneva.

Over 95% of the products are made in the Swiss-French Jura Arc region.
50 pieces have already been sold in less than a year.
A new series of 100 is in production.
New complications will soon be available.

The box is aimed to everyone (no watchmaking knowledge is required) and Maison Alcée guarantees the success of the assembly, which takes around ten hours. In addition to the clock's 233 components, the box contains 15 tools suitable for anyone use, as well as a book with instructions for assembly and numerous anecdotes about the history of watchmaking and watchmaking know-how. Videos also show each stage of assembly. Finally, the team remains in constant contact with each customer via a dedicated WhatsApp group.

Case and clock were designed by founder Alcée Montfort with a Swiss-French multidisciplinary team including Swiss watch designer Antoine Tschumi and « Best Craftsman in France » awarded French watchmaker Thierry Ducret.

Video « Time that stays » (long version - 2min40)
Video « Time that stays » (short version - 1min)
Video of the 1st step of the assembly
Video of final fixing (early-late)
Photos

Media contact:
DC-AGENCIES Genève-Paris
Anaïs Georges Duclos
anais.georgesduclos@dc-agencies.com
Genève +41 79 800 70 84 / Paris +33 6 69 76 99 85